When Jay-Z formed Roc Nation Sports in conjunction with CAA (Creative Arts Agency) a talent agency based in LA I thought the tides were about to change in sports representation especially when Jay-Z got his hands on then-Yankee Robinson Cano. Cano was Roc Nation's first big test and Cano landed a 10 year 240 million dollar deal with the Seattle Mariners which was is a huge success wince no one in the industry thought of Cano in that salary range so credit Roc Nation for getting their client the best deal possible. After Cano Roc Nation got their hands on WNBA player Skylar Diggins, NFL quarterback Geno Smith, and, the biggest name since Cano, Kevin Durant.
What Roc Nation can do for these other athletes is yet to be seen, but the names continue to grow on the Roc Nation roster now that NFL defensive tackle Ndamukong Suh has signed on. Jay-Z has continued to increase the brand of Roc Nation and has been grabbing big names from all parts of the sports world and it's going to continue to grow especially if Roc Nation keeps getting these types of deals for athletes. The marketing aspect of the Roc Nation brand should continue to attract many more athletes since that's what Jay-Z is best known for outside of his rapping career. I wouldn't be surprised if Cano is on a bunch of commercials in Seattle which equals a bunch of checks that goes to Cano and a cut to Roc Nation.